Five Tips to Boost Online Sales During Black Friday & Cyber Monday

It's Thanksgiving week, the lead-up to the biggest sales week in the year. Last year, Cyber Monday recorded the biggest online shopping day in U.S. history, and this year, brands and retailers are..

2 Min Read
What is AI-powered campaign automation and optimization?

Artificial intelligence (AI), machine learning (ML) and data-driven automation and optimization pop up in marketing materials for ad tech partners a lot, often promising outsized returns on..

3 Min Read