What is AI-powered campaign automation and optimization?

Artificial intelligence (AI), machine learning (ML) and data-driven automation and optimization pop up in marketing materials for ad tech partners a lot, often promising outsized returns on..

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Hourly Optimization: What's the best time to advertise on Amazon?

The simple answer to when to advertise is when your buyers are shopping. Today, advertisers buy ads by the time they think their buyers are tuned in to media, a common tactic across TV and the web..

2 Min Read