Five Tips to Boost Online Sales During Black Friday & Cyber Monday

It's Thanksgiving week, the lead-up to the biggest sales week in the year. Last year, Cyber Monday recorded the biggest online shopping day in U.S. history, and this year, brands and retailers are..

2 Min Read
Hourly Optimization Improves Amazon Advertising ROI by 10% or More

We know that running ads when your customers are more likely to buy improves business outcomes like conversion rates and ROI, but now Quartile has the data to prove it.

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What is AI-powered campaign automation and optimization?

Artificial intelligence (AI), machine learning (ML) and data-driven automation and optimization pop up in marketing materials for ad tech partners a lot, often promising outsized returns on..

3 Min Read
Hourly Optimization: What's the best time to advertise on Amazon?

The simple answer to when to advertise is when your buyers are shopping. Today, advertisers buy ads by the time they think their buyers are tuned in to media, a common tactic across TV and the web..

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