Quartile helps retailers efficiently target the right audiences on Facebook to drive advertising sales and business growth. Our Apex technology, built on machine learning and artificial intelligence, automates ongoing audience optimizations for prospecting and retargeting while managing budget and bidding across Facebook and Instagram. Quartile’s unique approach meets and exceeds retailers’ goals in an increasingly crowded channel.
Eliminate time-consuming manual management with a data-driven, automated campaign setup that creates Facebook & Instagram ads at scale, tailored to your business goals.
Develop a unique audience based on demographic, contextual, and intent-based variables. Eliminate manual audience builds to amplify your prospecting and retargeting efforts.
Drive greater returns for your business by assigning budget at a granular level to meet your goals. Spend more on your most valuable audiences, and eliminate wasted spend.
Manage and optimize ads without any manual burden. Quartile automates ad delivery, and runs A/B tests for copy, images, targeting, and bidding to drive the greatest possible returns within your budget.
Because Google and Microsoft do not allow alcohol retailers to retarget ads on their platform, Facebook became a critical pillar of Gary’s Wine’s audience strategy.
In addition to building Google Ads campaigns that target high-intent shoppers, Quartile developed retargeting campaigns that help Gary’s Wine reengage site visitors, cart abandoners, and past customers on Facebook and Instagram. The technology uncovered ideal lookback windows so that shoppers see the right products at the right time to increase the likelihood of a purchase.
“The #1 benefit we’re getting from Quartile’s technology is that it can optimize all the marketing channels that matter to us, while taking almost none of our time,” says Mike Fisch, Director of Innovation at Gary’s Wine.
The Results
