Amazon Sponsored Display Ads Now Offer Optimizations for Viewability

Sellers can now buy and optimize Sponsored Display ads on Amazon based on whether they were viewed. 

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What is AI-powered campaign automation and optimization?

Artificial intelligence (AI), machine learning (ML) and data-driven automation and optimization pop up in marketing materials for ad tech partners a lot, often promising outsized returns on..

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Amazon Ads: New Brand Referral Bonus Increases Margin via Attribution

Amazon has launched a new program to encourage adoption of Amazon Attribution and to give credits to sellers that are using off-Amazon advertising campaigns like Google Shopping, social media or..

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Amazon Advertising: Q2 2021 Earnings Show Increase of 87% Versus 2020

Amazon announced its latest revenues last week, reporting nearly $8 billion in "Other revenue" for Q2 2021, including advertising revenue, up 87% over the same period in 2020. From Q1 2021 to Q2..

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Quartile Launches New Partnership With Instacart Ads

Quartile is excited to announce that we are a launch partner with the new Instacart Ads API Partner program. Now, brands can leverage Quartile's ecommerce-focused ad platform to optimizes..

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Hourly Optimization: What's the best time to advertise on Amazon?

The simple answer to when to advertise is when your buyers are shopping. Today, advertisers buy ads by the time they think their buyers are tuned in to media, a common tactic across TV and the web..

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