Branded and non-branded search terms on Amazon serve different purposes, and unsurprisingly, require separate strategies.
Branded and non-branded search terms on Amazon serve different purposes, and unsurprisingly, require separate strategies.
Small and medium-sized businesses (SMBs) are navigating a competitive e-commerce environment marked by increasing challenges and rising costs. For owners of these SMB brands, managing advertising can..
Improved segmentation is a proven method for driving better Google Ads campaign performance. Grouping products based on performance, price, brand, and more helps create more targeted campaigns.
Cleanlogic is an innovative skin care brand committed to providing high-quality exfoliation & cleansing products, while championing the greater social mission of supporting individuals with..
Joe Biden and Harrison Ford.
Achieving impactful results with Google Ads requires a combination of cutting-edge technology and expert guidance. E-commerce is fast-moving, retail media is ever changing, and marketers and brand..
At Amazon Accelerate 2024, Quartile’s CMO and Co-Founder Sylvio Lindenberg sat down with Shekar Reddy, Head of Global Strategic Technology Partnerships at Amazon Ads and Deepak Mehrotra, CEO of..
Q4 is the most significant time of year for retailers, and how you approach your retail media strategy during the holiday season can make or break your performance.
Quartile is the world’s largest retail media optimization platform. Leveraging six patented machine learning technologies, the platform offers automated and optimized advertising services for over 5,300 global brands and agencies. With more than $2 billion in annual ad spend under management, Quartile empowers brands and sellers to achieve unparalleled success through strategic insights cutting-edge AI-driven technology.
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