Driving performance in another channel is a difficult task in today’s hyper-competitive ecommerce environment. Despite that, missing out on an opportunity for a high-producing advertising channel and diversifying your ad mix is something you can't overlook.  

After all, Walmart’s ecommerce business is growing at twice the rate of Amazon’s, and when you consider that more than half of the sales volume on Amazon today comes from sellers who started selling more than five years ago—now is the time to invest.    

The question is then, how? Well, if you ask our clients, Quartile is the most straightforward and successful way.  

“If you’re launching on Walmart Connect, do it with Quartile. There’s no reason to do it alone.” - Andres Olalla, Senior Channel Advertising Manager, Best Choice Products  

Let’s explore how our unique blend of advanced AI solutions and strategic expertise enables better results when launching on Walmart Connect, particularly if you’re already leveraging our services for other channels, such as Amazon.  

Powered By Data, Not Assumptions  

No different than any other channel, all decisions made by the Quartile platform for Walmart Connect are based on historical and real-time data.  

Our integration directly with your Walmart Connect account and product feed via Walmart’s API gives our platform real-time access to:  

• Product data and availability  

• Ad performance metrics, real-time and historic  

• Search term and keyword trends  

• Buy box status and eligibility  

• Marketplace signals like pricing and fulfillment  

This integration is foundational. It enables our platform to algorithmically target specific metrics, make automated big adjustments, and so much more.  

Our use of data doesn’t end there, though. Suppose you’re already partnering with us for Amazon Ads. In that case, we’re able to leverage your existing Amazon Ads performance data to make smart decisions around your campaign strategy alongside your existing Walmart Connect data or to inform decisions if you’re just launching on the channel.  

Automation That Works, To Reduce Your Work  

If data is the fuel, then our AI-powered platform is the engine that drives results.  

The Quartile platform learns, adapts, and consistently improves over time to launch, control, and continuously optimize Sponsored Search campaigns.  

This drives performance at launch and continuously in two critical ways:  

• Quartile learns your catalog and performance history, then automatically launches campaigns with intelligent defaults based on product type, search term potential, and historical conversions.    

• Our system also learns and improves over time, consistently and automatically looking for new, high-performing keywords to ensure your brand is connecting with customers however they’re searching Walmart.com — keeping your account optimized without constant manual input.  

From there, it’s all about automated optimization. Our automated bidding adjustments adjust keyword bids for every single keyword campaign to increase ROAS and avoid wasted ad budget.  

Our minimum clicks threshold and Dynamic Bid Optimizer (DBO) settings also ensure that lower traffic doesn't mean worse results.    

No guesswork — just smarter ad spend management and better results every hour of the day. Or in the words of one of our customers:  

“The Quartile algorithm is just superior. It ramps up fast and then pulls back quickly and correctly to reduce waste.” - Andres Olalla, Senior Channel Advertising Manager, Best Choice Products  

Cross-Channel Visibility & Expert Insights  

This is where it all comes together. With a fast-growing channel like Walmart Connect, you’ll want to ensure you’re always ahead of the competition.  

Quartile ensures you're prepared and informed with:  

• Daily-refreshed dashboards that track spend, impressions, sales, ROAS, CPC, conversion rate, and more — all segmented by campaign or account.  

• Weekly calls, custom reports, and QBRs with your Customer Strategy Manager backed by a Walmart-specific analyst team, certified regularly in Walmart Connect’s newest strategies and technology.    

• Cross-channel dashboards to surface insights from your broader retail media performance, helping you identify what products, audiences, or search trends are working across channels — and apply those learnings to Walmart Connect.  

By combining our data-driven automation with this level of managed service, you’re able to benefit from the efficiency of AI while still having a true partner working actively to achieve your brand’s specific goals.  

“Quartile doesn’t feel like software. It feels like a managed service. Everton [our account manager] is like an extension of our team. He catches things before I do. That's never happened with any agency I’ve worked with.” - Andres Olalla, Senior Channel Advertising Manager, Best Choice Products  

What Are You Waiting For?  

Quartile is the most effective way to launch, optimize, and drive results with Walmart Connect.  

From launch to conversion, we’ve streamlined the Walmart Connect advertising process.  

We handle setup, campaign migration, and API integration. We’ll work with you to inform your listing optimization, connect you with our expansive partner network to help you generate effective creative, and of course, use our platform to understand and inform strategy based on your performance on other channels.    

That’s exactly how Best Choice Products achieved a +50% increase YoY in total sales on Walmart Connect, all while improving their ROAS by 27%.

“I used to be overwhelmed managing Walmart Connect. Now, even as a one-man show, I feel like I have a full team behind me. We’re even releasing Walmart exclusives.” - Andres Olalla, Senior Channel Advertising Manager, Best Choice Products  

If you’re looking to finally invest in this fast-growing channel, speak with your account manager today or reach out for a personalized demo.  

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