Understanding Amazon Brand Tailored Promotion: An Innovative Strategy to Reach New Audiences and Drive Conversions

The path to growing your brand is not a straight line, and it’s not unusual for sellers to rely on multiple strategies to achieve different business goals. That's where Amazon Brand-Tailored Promotions come in. 

With this innovative strategy, you can complement your audience segmentation strategy, by creating personalized conversations with your audience that align with your brand identity. This opens a whole new world of possibilities to deepen your relationship with current customers and attract new ones. 

Unveiling Amazon Brand-Tailored Promotion 

Amazon Brand-Tailored Promotion is a marketing campaign that allows you to create customized promotions and offers for your target audience, complementing your ads strategy. 

With Amazon Brand-Tailored Promotion, you can create unique coupons, offers, and discounts that resonate with your audience. This strategy helps you build a loyal customer base that identifies with your brand and keeps coming back to you for more. 

Engaging Customer Groups 

Not all customers are created equal, and that's where Brand-Tailored Promotions shine. Learn how to segment your audience into distinct groups based on their preferences, purchase history, and interactions with your brand. By delivering tailored promotions, you're not just advertising – you're creating personalized experiences that resonate. Here are 6 customer groups you can engage with Tailored Audiences: 

  • Engaged Brand Followers: Those who actively follow your brand on Amazon's store, showing genuine interest. 
  • Repeat Customers: Customers who have made multiple purchases of your products within the past year. 
  • Recent Customers: The freshest 20% of customers who have recently made a purchase from your brand. 
  • High-Spend Customers: The top 25% high-spending customers who have supported your brand over the last year. 
  • Potential New Customers: Shoppers who've interacted with your brand and products, and added items to their cart within 90 days, but have not purchased in the last year. 
  • Abandoned Carts: Customers who've added your products to their cart in the past 3 months but haven't completed the purchase yet. 
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Mastering Amazon Brand-Tailored Promotion in Your Sales Arsenal

Here are some best practices to keep in mind while creating Amazon Brand Tailored Promotions: 

  • Focus on the customer: Personalized promotions need to be customer-focused and aligned with their needs and preferences. 
  • Keep it simple: Simple and concise coupons, offers, and discounts are more effective than lengthy promotions that confuse the audience. 
  • Test and optimize: Keep testing and optimizing your promotions to improve engagement and conversions continually. 
  • Be consistent: Consistency in promotions helps reinforce brand identity and increases brand loyalty. 

To learn more about the intricacies of Amazon Brand-Tailored Promotions and their potential impact, dive into Amazon's official blog post on the subject. Discover insights, strategies, and success stories that can help reshape your Amazon selling journey. 

Sylvio Lindenberg
Sylvio Lindenberg

Co-Founder and CMO at Quartile I Amazon Advertising Optimization