Toy Shopping Isn’t Child’s Play This Holiday Season

There’s no greater threat to toy brand loyalty than a parent’s fear of disappointing their child on Christmas morning. With news coverage of empty store shelves fanning the flames of anxiety, we..

2 Min Read
Mission Possible: How Sellers Can Thrive Despite Amazon Fee Increases

When Amazon announced plans to increase fees for marketplace platform services on January 18th, 2022, mid-Q4, no less, there was a collective sigh of resignation throughout the seller community...

2 Min Read
Flu Season is Here, and Health Products Are Flying Off Digital Shelves

As e-commerce sellers execute on their 2021 holiday plans, many are now looking toward Q1 2022 strategy to ensure a solid start to next year. With new Covid variants like Omicron emerging, as well..

2 Min Read
Keep Calm and Maintain Your Inventory: Best Practices for Finding Profit Amid the Supply Chain Disruptions

Ocean freight will never be speedy, but it is consistent in terms of time. Even when all is calm in the world, the journey from Shanghai to Long Beach takes 21 days. But Amazon sellers can see..

2 Min Read
Avenues of Opportunity: Google and Quartile Make the Case for Amazon Sellers to Diversify Ecomm Traffic

Our “Friday Feature” webinar series continued with “Diversify Your E-Commerce Traffic Sources: Google Search for Amazon Sellers,” featuring John Kennard of Google Shopping. It includes a lively..

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The New Age of E-Commerce Attribution

As human beings we like to ponder how things began, especially things that ended well. Big Bang Theory or Adam and Eve? The chicken or the egg? Did Al Gore really invent the Internet? And of..

2 Min Read
Ecomm’s New Normal: The Good, The Bad, and The Promising

The profession of marketing has always been known for being both intensely competitive and intensely collaborative. Prior to Covid, many marketers relied on a wealth of conference opportunities to..

1 Min Read
Hourly Optimization Improves Amazon Advertising ROI by 10% or More

We know that running ads when your customers are more likely to buy improves business outcomes like conversion rates and ROI, but now Quartile has the data to prove it.

1 Min Read