We’re proud to share that Quartile has officially earned the Amazon Marketing Cloud (AMC) Service and Software Provider badge—an Amazon recognition that puts us in rare company among advertising partners.

Why Does This Matter?  

AMC is where the future of retail media is headed.  

It gives brands the ability to go beyond surface-level metrics and tap into advanced, privacy-safe insights that drive smarter strategies across the full funnel.  

And now, with this badge, advertisers can be confident that Quartile not only integrates with AMC but does so at the highest standard of expertise and trust.

How Quartile Uses Amazon Marketing Cloud

Quartile has been leveraging Amazon Marketing Cloud since its earliest days, building it directly into how we help brands unlock audience insights and full-funnel performance.  

From the start, we’ve used AMC to go beyond standard reporting—turning complex datasets into actionable strategies that drive measurable growth. This early adoption means our clients have been ahead of the curve while competitors are still catching up.

Today, that includes:

• AMC Audiences for Sponsored Campaigns: As part of Pro Suite, AMC powers our advanced and hyper-specific audience targeting for Amazon Sponsored Campaigns with intelligent, algorithm-driven bidding to maximize efficiency and reach.

• Custom, Full-Funnel Audience Targeting for Amazon DSP: While many solutions may use AMC for basic reporting, Quartile applies AMC insights at a deeper level to drive DSP performance. We develop detailed customer personas using AMC data, providing valuable insights and tangible targeting options for Amazon DSP campaigns to improve your overall brand strategy.

• Cross-Channel Uses of AMC Data: As a cross-channel solution, we're using the vastness of AMC data, alongside our cutting-edge AI, to craft more impactful audiences on channels such as Meta Ads. This exemplifies the power of AMC and shows how it drives results in every part of the advertising funnel.  

And the most exciting part? These are just some of the ways we’re leveraging AMC to give our customers a leg-up on the competition. Every day, our retail media experts look for new and creative uses for this groundbreaking technology.  

Bottom Line

Earning the Amazon Marketing Cloud Services and Software Provider badge isn’t just a milestone—it’s proof that Quartile is built to lead in the next era of retail media.  

This certification validates our expertise, our technology, and our commitment to turning complex data into smarter growth for our clients.  

In fact, on average, clients leveraging our AMC-powered audiences have seen an average of 15% improvement in conversion rates and significant reductions in wasted spend.

Simply put: with Quartile, you’re not just keeping pace—you’re staying ahead.  

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