Amazon Ads Introduces Sponsored Products to Pinterest, Buzzfeed and More, Empowering Quartile Partners to Reach More Potential Shoppers

Amazon Ads announced an exciting new opportunity with premium publishers including Pinterest, Buzzfeed, Hearst, and Ziff Davis Inc. (publisher of Mashable and Life Hacker), extending the reach of..

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Toy Shopping Isn’t Child’s Play This Holiday Season

There’s no greater threat to toy brand loyalty than a parent’s fear of disappointing their child on Christmas morning. With news coverage of empty store shelves fanning the flames of anxiety, we see..

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Flu Season is Here, and Health Products Are Flying Off Digital Shelves

As e-commerce sellers execute on their 2021 holiday plans, many are now looking toward Q1 2022 strategy to ensure a solid start to next year. With new Covid variants like Omicron emerging, as well as..

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Quartile's tips on how brands can stand out with holiday shoppers

The team at Quartile, a proprietary technology tool that uses artificial intelligence and machine learning to optimize advertising for improved performance and growth across Amazon, knows it’s..

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What is Margin-Based Targeting and Optimization for Amazon Ads?

More people buy on Amazon than ever before, so why is it hard for many sellers to profit? The answer: rising seller costs, from cost-of-goods (including import shipping) to cost-per-click (CPC)..

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