The New Age of E-Commerce Attribution

As human beings we like to ponder how things began, especially things that ended well. Big Bang Theory or Adam and Eve? The chicken or the egg? Did Al Gore really invent the Internet? And of..

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Amazon Ads: New Brand Referral Bonus Increases Margin via Attribution

Amazon has launched a new program to encourage adoption of Amazon Attribution and to give credits to sellers that are using off-Amazon advertising campaigns like Google Shopping, social media or..

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