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amazon-attribution
    Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.

    Originally posted here:

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    4 Min Read
    The New Age of E-Commerce Attribution

    As human beings we like to ponder how things began, especially things that ended well. Big Bang Theory or Adam and Eve? The chicken or the egg? Did Al Gore really invent the Internet? And of course,..

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    2 Min Read
    How Amazon’s Ad Business Could Threaten Google and Facebook

    Originally posted here https://www.wsj.com/articles/how-amazons-ad-business-could-threaten-google-and-facebook-1517157327

    It’s easy to see how Amazon.com Inc. threatens the world’s retailers. But..

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    4 Min Read