Quartile
For Google Ads

Powerful AI-based ad campaign optimization meets world-class managed service. 



From campaign creation to conversion, the Quartile platform provides a full suite of features that empower e-commerce marketers with the tools to drive results.  

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AI + Expertise = Superior Results  

Like adding a decade of Google Ads experience to your team – when you utilize Quartile’s AI-powered platform, you also gain the support of our Google experts to help you strategize, improve, and drive results.  

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Drive impactful results with Google Ads 

As the world’s largest retail media optimization platform, Quartile now offers unparalleled support and optimization capabilities for your Google Ads campaigns.  

Smart Launch Tool 

Use machine learning to build, segment, and optimize Google Ad campaigns.  

The Quartile platform uses AI to systematically analyze historical data and find the optimal catalog segmentation - by brand, product type, performance, price tiers, custom labels, and more. 

Dynamic Performance Labels 

Eliminate manual product labeling.  

The Quartile platform automatically assigns high and low-performing products to different campaigns on a weekly or monthly basis. 

Extensive & Expanded Reports 

Accelerate insights into ad performance. 

  • Search Term Classification Report

  • Price Competitiveness Report   

  • Ad Overview Report 

  • Search Query Analysis Report (N-Gram)  

+ So much more

Robust Google Shopping infrastructure for outstanding campaign performance.

Quartile for Google Shopping is based on the foundations of proprietary technology and methodology layered with Google’s Performance Max (PMax) algorithm. Our strategy consists of effective campaign segmentation, feed management and optimization, and hands-on support from our Google Pros.

The Powerful Pair

Quartile and Google PMax

With PMax constantly evolving, it’s essential to not set it and forget it. Nothing complements Google’s PMax algorithm better than Quartile’s tech and methodology. Quartile’s approach builds on PMax, allowing it to perform better by ensuring construction of the most optimized campaign structures. With Quartile layered on PMax and Standard Google Shopping, you can maintain more control around your complex campaigns.

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Added control and transparency for Performance Max (PMax) 

If PMax is a sports car, Quartile provides smooth roads that let you enjoy that performance. 

Quartile complements PMax by providing more granular control through product segmentation, which allows you to run specific campaign types tailored to the performance of different products.  

This segmentation enables added performance visibility and control, allowing for refined targeting strategies that further optimize Google's automated approach.

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AICopy

Automated, Intelligent Google Ads Management  

Our suite of solutions make Google Ads management seamless and data-driven. 

 

AI Ad Copy Generator

Leverage GenAI to quickly create effective ad copy for Search and PMax campaigns by selecting specific products, brands, or categories.

Dynamic Budget Optimizer 

Set custom parameters at the campaign or account level, allowing the Quartile platform to automatically adjust Bid Strategy targets and help you meet daily and monthly budget goals. 

Price Competitiveness Automation

Automatically prioritize your most price-competitive products when data shows better pricing than competitors, driving more visibility and conversions. 
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Strategic Campaign Segmentation

Our team of experts will ensure all products receive the right strategy and exposure to better meet goals by segmenting catalogs based on performance by category, price, brand and more.

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Quartile AI Technology

If retailers opt to maintain more control (reporting, negative keywords, search queries), they can leverage Quartile Tech for Standard Shopping campaigns. For PMax campaigns, Quartile’s always-on budget optimizer ensures that targets are continually re-evaluated to best align with revenue and efficiency goals.

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Feed Management & Optimization

The quality of your product feed is a key component to Shopping success. Quartile optimizes key attributes and ensures your site’s feed meets all Google channel requirements, so your products surface for important, relevant search queries.

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Hands-On Management

From ongoing testing of Assets and Audience Signals in PMax to managing complementary keyword-based Search campaigns, our team will ensure the right channels, tools, and features are activated and optimized according to what works best for each retailer..

PMax complements your Google Shopping strategy by reaching audiences with purchase intent across the web based on Google’s audience data

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Introducing Quartile’s DBO Baseline

Quartile’s DBO (Dynamic Budget Optimizer) Baseline dynamically adjusts budgets regularly for tROAS/tCPA campaigns based on performance goals. With DBO Baseline, you can maximize revenue at a given budget, identify volume/profit sweet spots, and protect your visibility into your campaign budgets.

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Quartile’s Full Feed Management Service 

We automatically ingest your feed via platform APIs eliminating the need for 3rd party feed providers.

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Delivering solid results for 5,300+ Brands and Sellers

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