Powerful AI-based ad campaign optimization meets world-class managed services.
Quartile for Google offers managed services backed by AI-powered technology and co-developed features for Google Ads including Google Paid Search, Shopping, Performance Max, Display and Video channels. Layered with Google technology, our proprietary tech and expertise helps brands and e-commerce marketers meet goals and reach the right audiences every time.
Quartile’s Google performance marketing Pros have been active since the dawn of Google Ads.
With decades of e-commerce experience under our belt, our dedicated team of Pros will provide the ongoing support and input you need to drive results with confidence.
Our Google Pros work with you to understand your unique goals and budgets for efficiency, new customer acquisition, and existing customer re-engagement. Quartile follows a unique and specific three-pillar approach in ensuring effective foundation and performance:
Our team will conduct a thorough product feed review and run quality assurance on your conversion and revenue tracking pixels.
We will use your historical data to inform product segmentation, seasonality, and other adjustments to enhance the feed.
Your personalized strategy will be crafted with clean, organized data to advance your account towards your goal KPIs.
Our strategic and expert insights will identify which channels, tools, products, audiences, creative assets, and keywords to implement to ensure they are the best fit for your specific business’s growth plans.
When it comes to tech, we realize that one size doesn’t fit all so we leverage a mix of proprietary technology
Budget optimization management
Target goal and customizable settings
Quartile’s approach to Google Paid Search
Cross-channel data powers our machine learning tech while Google performance marketing Pros guide the strategy to execute a paid search at scale for your entire product catalog.
Quartile for Google Shopping is based on the foundations of proprietary technology and methodology layered with Google’s Performance Max (PMax) algorithm. Our strategy consists of effective campaign segmentation, feed management and optimization, and hands-on support from our Google Pros.
Quartile and Google PMax
With PMax constantly evolving, it’s essential to not set it and forget it. Nothing complements Google’s PMax algorithm better than Quartile’s tech and methodology. Quartile’s approach builds on PMax, allowing it to perform better by ensuring construction of the most optimized campaign structures. With Quartile layered on PMax and Standard Google Shopping, you can maintain more control around your complex campaigns.
Quartile uses a robust, retail-specific
dataset that spans across the Google
ecosystems to drive shopping and
paid search automation. The dataset
is curated from sources including your
product feed, historical keywords,
paid search queries, and competitive
metrics from Google.
Using automated processes and business
logic, Quartile for Paid Search continuously
manages and optimizes keywords, search
queries and campaign structure across the
entire product catalog to deliver the most
efficient campaign performance.
Incorporate intelligent campaign structures
Easily manage landing pages
Optimize Bid Modifiers
Gather valuable insights from custom reports and analytics
Strategic Campaign Segmentation
Quartile AI Technology
Feed Management & Optimization
Quartile’s DBO (Dynamic Budget Optimizer) Baseline dynamically adjusts budgets regularly for tROAS/tCPA campaigns based on performance goals. With DBO Baseline, you can maximize revenue at a given budget, identify volume/profit sweet spots, and protect your visibility into your campaign budgets.
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Create, edit, and test different ad copies and let the system optimize based on specific goals. Customize your output by product description, keywords, age, gender, language, and more.