The NYNY Effect: Transforming Retail Strategies with Consumer Resolutions

As we usher in a new year, businesses face a unique opportunity shaped by a phenomenon familiar to all: New Year's resolutions. The "New Year, New You" (NYNY) trend is more than a catchphrase. It is..

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Toy Shopping Isn’t Child’s Play This Holiday Season

There’s no greater threat to toy brand loyalty than a parent’s fear of disappointing their child on Christmas morning. With news coverage of empty store shelves fanning the flames of anxiety, we see..

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Amazon Advertising: Q2 2021 Earnings Show Increase of 87% Versus 2020

Amazon announced its latest revenues last week, reporting nearly $8 billion in "Other revenue" for Q2 2021, including advertising revenue, up 87% over the same period in 2020. From Q1 2021 to Q2..

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