The New Age of E-Commerce Attribution

As human beings we like to ponder how things began, especially things that ended well. Big Bang Theory or Adam and Eve? The chicken or the egg? Did Al Gore really invent the Internet? And of course,..

2 Min Read
Ecomm’s New Normal: The Good, The Bad, and The Promising

The profession of marketing has always been known for being both intensely competitive and intensely collaborative. Prior to Covid, many marketers relied on a wealth of conference opportunities to..

1 Min Read
Amazon Advertising: Q2 2021 Earnings Show Increase of 87% Versus 2020

Amazon announced its latest revenues last week, reporting nearly $8 billion in "Other revenue" for Q2 2021, including advertising revenue, up 87% over the same period in 2020. From Q1 2021 to Q2..

3 Min Read