Amazon Sponsored Display Ads Now Offer Optimizations for Viewability

Sellers can now buy and optimize Sponsored Display ads on Amazon based on whether they were viewed. 

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What is AI-powered campaign automation and optimization?

Artificial intelligence (AI), machine learning (ML) and data-driven automation and optimization pop up in marketing materials for ad tech partners a lot, often promising outsized returns on..

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Amazon Advertising: Q2 2021 Earnings Show Increase of 87% Versus 2020

Amazon announced its latest revenues last week, reporting nearly $8 billion in "Other revenue" for Q2 2021, including advertising revenue, up 87% over the same period in 2020. From Q1 2021 to Q2..

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