How a Workwear Brand Grew DSP Revenue 243% on Amazon

This U.S.-based manufacturer produces a wide range of workwear and outdoor socks across owned and licensed brands. With a strong wholesale foundation and controlled retail presence, the business serves a durable goods audience that prioritizes performance, comfort, and reliability.

The Challenge

The account didn’t have a demand problem—it had a structure problem.

DSP was active and generating revenue, but performance was inconsistent. Key segments, particularly contextual and remarketing campaigns, were underperforming and failing to meet efficiency targets.

This created hesitation.

Without reliable efficiency, leadership could not confidently scale investment. Budget remained constrained, limiting the ability to fully capture demand—especially during peak Q4 periods.

The issue wasn’t isolated to one tactic. Campaigns operated in silos, with no clear connection between prospecting, remarketing, and retention. As a result, the account lacked a consistent acquisition engine to feed the funnel.

Without structural alignment, growth was capped.

Why Quartile

Quartile recognized that incremental fixes would not solve the problem.

Instead of optimizing underperforming segments in isolation, the strategy focused on rebuilding the entire DSP framework—ensuring each stage of the funnel had a clear role and sufficient signal to perform.

By improving signal quality, audience segmentation, and budget allocation, Quartile enabled the system to learn faster and scale more efficiently.

The goal was not just better performance—it was predictable, repeatable growth.

The Solution

Quartile rebuilt DSP into a fully connected funnel.

Underperforming legacy campaigns were paused, particularly those that lacked scalability or delivered inconsistent efficiency. This cleared budget for higher-impact strategies.

A structured acquisition layer was introduced using Performance+, designed to drive new-to-brand growth. These campaigns focused on in-market and lifestyle audiences, creating a steady inflow of new users.

Mid-funnel remarketing was rebuilt around high-intent signals, including product detail page viewers. Add-to-cart audiences were isolated into their own campaigns, allowing for more precise conversion optimization.

Retention campaigns targeted existing customers for repeat purchase and cross-sell, completing the funnel.

Budget allocation shifted significantly. Investment moved away from inefficient contextual campaigns and toward acquisition-focused strategies, ensuring that growth was fueled by new demand rather than recycled traffic.

This created a unified system:

• Prospecting generated demand  

• Remarketing nurtured interest  

• Conversion campaigns captured intent  

• Retention sustained customer value  

Each layer reinforced the others, improving overall performance.

Results & Impact

The structural transformation delivered both scale and efficiency:

• 243% increase in DSP revenue year over year, driven by acquisition-led growth  

• Efficiency improved across all funnel stages, enabling sustained budget expansion  

• Viewability increased by over 70%, improving media quality and performance consistency  

Customer acquisition campaigns became the primary growth engine, while retention campaigns delivered exceptionally strong returns.

These results demonstrate that DSP performance is not driven by isolated tactics—but by how effectively the full funnel is structured and connected.

Ongoing Value & Future State

With a full-funnel DSP framework in place, the brand now operates with confidence and control. Investment decisions are supported by consistent performance, and growth is driven by a steady flow of new customers.

Quartile continues to refine audience strategies and optimize budget allocation, ensuring sustained performance across peak seasonal periods and beyond.