How a Skincare Brand Used Amazon DSP to Reach New Audiences

This beauty and personal care brand sells filtered showerheads designed to improve water quality, positioning the product as part of a daily skincare routine rather than a traditional home utility. By framing water filtration as a beauty and skin health solution, the brand competes within the broader skincare category.

As the business grew, the brand sought to reach new shoppers and influence consideration earlier in the buying process—beyond what lower-funnel Amazon search alone could support.

The Challenge

The brand’s primary challenge was visibility. While Amazon search performed well at capturing existing demand, it limited the brand’s ability to reach new audiences and shape consideration earlier in the customer journey.

As a skincare brand, growth required more than appearing at the moment of purchase. The business needed to build awareness, reinforce consideration, and stay visible across multiple touchpoints—especially among shoppers who had not yet searched for the product.

To continue scaling, the brand needed a way to move beyond keyword-based targeting and adopt an audience-led approach that supported growth across the full funnel.

Why Quartile

The brand needed a partner that could help them move from search-only advertising to a more complete media strategy. That required more than adding a new channel—it required clarity around how audiences should be built, activated, and measured.

Quartile was selected for its ability to integrate Amazon Demand Side Platform (DSP) into the broader media mix, ensuring that upper- and mid-funnel investment supported—not distracted from—conversion and growth goals.

The Solution

Quartile launched a full-funnel strategy using Amazon Demand Side Platform (DSP), which enables brands to reach shoppers based on who they are and what they’ve done, not just what they search for.

Instead of relying solely on keywords, DSP allowed the brand to engage defined audience segments across the customer journey. This included shoppers who had viewed product pages, added items to their cart, saved products to wishlists, or previously purchased. These audience signals made it possible to stay relevant beyond a single search moment.

The strategy combined prospecting to reach new audiences with retargeting and retention to reinforce consideration and support conversion. Streaming TV was also activated to expand reach and introduce the brand earlier in the funnel, supporting awareness at scale.

By coordinating these audience-based touchpoints, Quartile helped the brand move beyond search-only visibility and build a more durable presence across Amazon and off-Amazon environments.

Results & Impact

After Amazon DSP was introduced, the brand saw clear incremental gains compared to periods without DSP active.

• 63% increase in impressions, expanding reach across the funnel

• 56% increase in purchases, supporting stronger conversion performance

• 45% increase in sales alongside DSP activation

• 46% growth in new-to-brand sales, supporting customer acquisition

By using audience-based advertising rather than relying on keywords alone, the brand increased exposure across more touchpoints and drove incremental growth throughout the customer journey.

Future State

With a full-funnel, audience-led foundation in place, the brand is now positioned to continue scaling awareness and acquisition alongside lower-funnel performance. Amazon DSP has become a core part of the media mix, supporting channel diversification and reducing reliance on search alone.

Quartile continues to optimize audience strategy and media allocation to support sustained growth across the funnel.