Quartile Named Strategic Localization Award Winner in the 2026 Amazon Ads Partner Awards
Recognition honors Quartile’s audience-driven approach to helping Honeysticks scale across global Amazon Stores
NEW YORK, NY – September 29, 2026 – Quartile, the world’s largest retail media optimization platform, has been named the Strategic Localization Award Winner in the 2026 Amazon Ads Partner Awards, recognizing its work helping Honeysticks develop a region-specific advertising strategy to support global growth.
The award recognizes Quartile’s approach to localization beyond simply translating campaigns for different markets. Working with Honeysticks, Quartile used Amazon Marketing Cloud (AMC) to identify behavioral and lifestyle signals across markets and translate those insights into localized advertising strategies across eight Amazon Stores.
Rather than applying a single global strategy, Quartile’s AI + Experts approach combined the intelligence of its AI-powered platform with the market expertise of its strategy team to identify differences in consumer behavior across regions. Those insights informed localized campaign structures, keyword strategies and audience investments across Sponsored Products, Sponsored Brands and Amazon DSP, allowing Honeysticks to tailor its approach to each market while maintaining a consistent global brand identity.
“Global growth requires more than taking what works in one market and replicating it everywhere,” said Daniel Knijnik, CEO and Co-Founder of Quartile. “The Honeysticks partnership demonstrated the value of using data to understand what makes each market unique, while combining those insights with the expertise needed to turn them into actionable advertising strategies. We’re proud to have that work recognized by the Amazon Ads Partner Awards.”
The results demonstrated the impact of the audience-driven approach. AMC audiences achieved a 44% higher conversion rate than standard campaigns while delivering 20% lower ACOS. Honeysticks also achieved 43% year-over-year sales growth in Canada, exceeding its 25% target, while new European Store launches in Spain, France and Italy each achieved less than 27% ACOS in their launch month.
The recognition adds to Quartile’s history of innovation and collaboration within the Amazon Ads ecosystem. Quartile previously earned finalist recognition in the Amazon Ads Partner Awards for Creative Effectiveness in 2024, Technology Innovation in 2023, Performance Growth in 2022, and won the Scaled Technology award in the 2022 Amazon Ads Partner Awards. Quartile continues to expand its capabilities across Amazon advertising, data, and audience solutions.
About Quartile
Quartile, the world's largest retail media optimization platform, is a trusted partner for multichannel e-commerce success. Through patented AI technology and unmatched expertise, we fuel growth for 5,300+ brands and sellers worldwide and manage an annual ad spend exceeding $2 billion. The award-winning platform covers major marketplaces and ad channels for optimal reach. The result is unprecedented granularity, smarter budgeting, and bespoke solutions for retailers.
Media Contact:
Michael Ianniello
PR & Events Manager
michael.ianniello@quartile.com
