Join us in Munich for an exclusive, in-person event built around the cutting edge of Amazon Ads optimisation—powered by Amazon Marketing Stream (AMS) and Amazon Marketing Cloud (AMC).

This tangible workshop is for advanced advertisers ready to scale performance through real-time automation, then use AMC to confidently make each stage of the funnel drive revenue.

Part 1: How Did We Get Here?  
Amazon has gone through four distinct eras of competition — and most brands are still playing by the old rules. This session reframes what it takes to win in 2026, where ad sophistication has replaced price and product as the primary growth lever.

As part of that shift, we’ll touch on how DSP fits into the modern funnel. Rather than treating it as a top-of-funnel awareness play, leading brands are using it to build outward from proven demand — starting with high-intent audiences and scaling efficiently from there.

Part 2: AMC & DSP — The Unfair Advantage Most Brands Aren't Using  Keywords tell you what shoppers searched. Amazon Marketing Cloud (AMC) tells you who they are and what they do.

Learn how AMC connects behavioral data to unlock audience strategies that go far beyond category targeting — and how those audiences can be activated more on DSP and beyond to effectively build each stage of a high-perfoming full-funnel strategy.

Then put it into practice: we'll run a live workshop using real customer data where attendees rank audiences by conversion rate. The results will surprise you.

Part 3: Turning Audience Intelligence into a Full-Funnel that Drives Revenue  
Learn how to turn AMC audiences into three distinct growth plays — acquiring new-to-brand customers, defending your base against competitor conquest, and eliminating wasted spend through Bi-Dimensional Negative Targeting.

We’ll also explore how advertising and promotions work together — not as separate levers, but as part of the same system. When audience strategy is paired with the right promotional moments, brands can convert demand more efficiently and drive more durable growth, rather than relying on short-term spikes.

Part 4: Networking Dinner  
‍Continue the conversation over an intimate dinner with Amazon leadership, the Quartile team, and fellow brand owners and marketers. Compare strategies, pressure-test ideas, and build relationships that actually move business forward.