How Quitch Turned Summer Seasonality into 333% Sales Growth

Quitch is a science-driven wellness brand founded by mothers who set out to create safer, simpler solutions for everyday family health. Recognizing that many traditional products relied on unnecessary chemicals, fragrances, or complicated application methods, the founders developed a line of thoughtfully designed alternatives made with recognizable ingredients and practical formats.

Today, Quitch offers a growing portfolio of high-quality, family-friendly products—including bug bite relief patches, blister patches, and hydrocolloid balms—designed to make everyday care easier for parents and children. The brand has built a loyal following among families looking for effective, science-backed solutions they can trust.

Because insect activity increases during warmer months, demand for itch relief products rises sharply during the summer season. With Amazon serving as a primary growth channel, understanding and preparing for these seasonal demand patterns is central to Quitch’s continued expansion.

The Challenge

For Quitch, summer represents the single most important sales window of the year. As temperatures rise and insect activity increases, demand for bug bite relief patches can surge rapidly.

The challenge wasn’t simply responding to this demand—it was preparing for it early enough to capture the full opportunity.

In previous seasons, advertising activity ramped up when demand was already rising. By that point, competition was already intense and keyword costs had increased. At the same time, scaling down efficiently when summer ended was difficult to manage manually.

Quitch needed a more predictive approach—one that could identify when demand would start building, expand visibility before peak season, and dynamically adjust campaigns as demand shifted throughout the year.

Why Quartile

Quitch needed a partner capable of turning seasonal volatility into a predictable growth strategy.

Manual campaign management made it difficult to anticipate when demand would begin rising or how aggressively to invest across different stages of the customer journey. The brand required both advanced insight and continuous optimization to manage these shifts.

Quartile offered a solution that combined automation with predictive intelligence. By analyzing search trends, category forecasts, and historical performance data, Quartile could help Quitch identify emerging demand signals and activate campaigns before the seasonal spike began.

This allowed the brand to move from reacting to demand to preparing for it.

The Solution

Quartile developed a strategy centered on building demand before summer rather than simply reacting to it.

The first step focused on early awareness through Amazon Demand Side Platform (DSP). Months before peak season, Quartile launched upper- and mid-funnel campaigns designed to increase brand visibility among relevant audiences. The goal was to ensure that when shoppers eventually needed itch relief solutions, Quitch was already top of mind.

Next, the team used Amazon Marketing Cloud (AMC) to analyze performance from previous peak seasons. This analysis identified the search terms most closely associated with summer demand. Those keywords were relaunched across Sponsored Ads campaigns ahead of the seasonal spike, allowing Quitch to secure competitive placements before search traffic accelerated.

Quartile also used Market IQ and competitive intelligence tools to study category search behavior. This analysis revealed that shoppers began searching for itch relief solutions earlier—and continued searching later—than the brand previously assumed. By expanding campaign investment beyond the traditional peak months, Quitch was able to capture a broader demand window.

Another key insight came from category forecasting data. The analysis showed that the category continued growing even during traditionally slower months. Rather than drastically reducing advertising investment after summer, the strategy maintained consistent visibility throughout the year to capture emerging demand.

Finally, Quartile’s automated hourly bidding continuously optimized campaign performance. Bids and budgets adjusted dynamically based on real-time signals, allowing the brand to stay competitive during demand surges while maintaining efficiency as demand declined.

Results & Impact

The strategy transformed Quitch’s approach to seasonal demand, shifting from reactive campaign management to proactive demand capture.

• 333% year-over-year growth in total sales driven by expanded seasonal demand coverage

• 392% growth in ad-attributed sales fueled by full-funnel activation and improved keyword positioning

• 10% improvement in Return on Ad Spend (ROAS) despite aggressive scaling

• Stronger year-round demand capture through earlier seasonal activation and extended campaign coverage

These results showed that preparing for seasonal demand—not simply reacting to it—can unlock substantial growth while maintaining efficient advertising performance.

Ongoing Value & Future State

With a repeatable seasonal framework now in place, Quitch approaches each summer with greater visibility into demand patterns and campaign performance.

Quartile continues to support ongoing optimization, audience expansion, and search trend analysis, helping the brand stay competitive as demand evolves.

As Quitch expands its product portfolio, this full-funnel seasonal strategy provides a scalable foundation for continued growth on Amazon.