How Loom Decor Scaled Google Ads Revenue 226% with Quartile

Loom Decor is a premium direct-to-consumer home décor brand redefining customization in the soft furnishings space. Known for its made-to-order pillows, cushions, and Roman shades, the brand blends design flexibility with high-quality craftsmanship—serving customers who value personalization over mass production.

With a catalog built around customization and higher price points, Loom Decor has developed a loyal, design-conscious customer base. Its business model reflects a thoughtful purchase journey, where customers take time to explore options, compare designs, and invest in pieces tailored to their homes.

The Challenge

Loom Decor had already built a strong foundation as a premium DTC brand, with a differentiated product offering and a clear understanding of its customer. However, Google paid media was not yet reflecting that strength.

Despite running campaigns, Paid Shopping remained underdeveloped and contributed minimally to overall revenue. Performance Max was active, but it lacked the structure needed to support a catalog defined by higher-ticket, made-to-order products and longer decision cycles.

The challenge wasn’t demand—it was translation. The brand needed a way to align its sophisticated product offering with an equally sophisticated media strategy. Without that alignment, growth remained constrained, and Google could not operate as a reliable or scalable revenue driver—especially during critical seasonal moments.

Why Quartile

Loom Decor needed more than incremental optimizations—it needed a structural scale.

As a brand with a complex catalog and longer conversion windows, success depended on precision: knowing where to invest, how to prioritize products, and when to scale. Manual management and standard campaign structures couldn’t deliver that level of control.

Quartile provided a system built for exactly this kind of complexity. By combining granular segmentation, real-time optimization, and disciplined performance frameworks, Quartile enabled Loom Decor to scale efficiently without compromising profitability. Just as importantly, it transformed Google from a fragmented channel into a coordinated, performance-driven growth engine.

The Solution

Quartile approached the account with a clear objective: build a structure that mirrors how Loom Decor’s business actually works.

The first step was rethinking campaign architecture. Products were segmented by price tier, allowing higher-value items to receive the investment and visibility they warranted. This created a more intentional flow of budget—prioritizing not just performance, but profitability.

From there, bidding strategies were aligned with Loom Decor’s financial goals. Instead of treating all traffic equally, Quartile introduced differentiated bidding logic that reflected product value and expected return. This ensured that growth did not come at the expense of efficiency.

Feed optimization played a critical role in unlocking visibility. By refining product data and improving how items appeared in Google’s ecosystem, Quartile increased relevance for high-intent searches—particularly for top-performing SKUs.

Finally, Quartile introduced structured seasonal planning. Rather than reacting to demand, the account was proactively paced to capture it. During key periods like Black Friday and the holidays, campaigns were positioned to scale with intent—capturing demand at the moments that mattered most.

Results & Impact

Across the March to December period, the transformation was both immediate and sustained:

• Paid Shopping revenue increased by over 850%, evolving from a minor contributor into a core growth channel  

• Performance Max revenue grew by 175%, significantly expanding cross-network impact  

• Total Google paid media revenue increased by 226%, more than tripling overall contribution  

• Engagement and conversion activity improved across key channels, supported by stronger traffic quality and longer session interaction  

These gains were not just about scale—they reflected a more efficient, more predictable system for growth. By aligning campaign structure with product value and customer behavior, Loom Decor turned Google into a reliable revenue engine.

Ongoing Value & Future State

With a scalable foundation now in place, Loom Decor is positioned to continue expanding its digital footprint with confidence. The structured approach to segmentation, bidding, and seasonal execution provides a repeatable model for growth—one that can extend into new channels and audiences.

As the brand looks ahead, this success has already opened the door for broader channel expansion, creating a clear path toward a more diversified and resilient marketing strategy.