How AnewVita Grew Sales 27% with Quartile SEO Optimization

AnewVita is a Southern California-based supplement brand built around a straightforward idea: consumers should know exactly what they are putting into their bodies and why it matters. The company creates clean-label vitamins and supplements using studied, branded active ingredients, with products manufactured in Good Manufacturing Practice (GMP)-certified U.S. facilities and third-party tested for purity and potency.

In a category often filled with complicated claims and confusing choices, AnewVita takes an educational, evidence-driven approach. Clear labeling, thoughtful formulations, and meaningful ingredient doses help the brand give health-conscious consumers the information they need to make more confident decisions.

The Challenge

AnewVita had already built a differentiated product line and a strong foundation on Amazon. But the team saw an opportunity to make its product detail pages work harder.

Updating the catalog was not something AnewVita approached casually. The supplement category requires careful attention to how product benefits and ingredients are communicated, and the brand had previously dealt with frustrating compliance issues. Any optimization needed to improve discoverability without compromising the disciplined standards AnewVita had established for its listings.

At the same time, the business wanted to grow sales while maintaining—or improving—performance. That made this more than a copy refresh. AnewVita needed to reach shoppers who were more likely to find its products relevant and ultimately make a purchase.

Why Quartile

For AnewVita, stronger Amazon search visibility could not come at the expense of relevance or careful product positioning.

The brand needed an approach that went beyond simply adding popular keywords to a listing. It needed to understand what shoppers were actually searching for, which terms were producing meaningful sales and conversions within the category, and which of those terms genuinely aligned with the product.

Quartile brought that performance perspective to SEO & Listing Optimization. Instead of treating the product detail page as a static piece of content, Quartile used search and shopping data to help AnewVita make informed decisions about how its products should appear in Amazon search.

That combination fit the way AnewVita already approached its business: thoughtfully, deliberately, and with an emphasis on giving consumers relevant information rather than simply chasing more exposure.

The Solution

Quartile began by focusing on some of AnewVita’s most important Amazon listings, where stronger search relevance could create meaningful impact across the business. The team prioritized a high-performing product family as an opportunity to demonstrate how a more intentional SEO strategy could strengthen discoverability and conversion.

The work started with understanding shopper behavior.

Quartile analyzed the search terms and keywords consumers were using to discover both AnewVita’s products and competing products in the category. Rather than optimizing around search volume alone, the team evaluated the relevance, conversion performance, and sales contribution of those terms—and how closely they aligned with AnewVita’s product.

That analysis informed updates across the listing, including the title, item highlights, bullet points, and backend keywords. The goal was to give Amazon stronger signals about the product’s relevance while making it easier for the right shoppers to discover it.

The process also surfaced terms that required additional care in the dietary supplement category. AnewVita brought its category knowledge to those decisions, flagging language related to diseases and specific health conditions that could create unnecessary compliance concerns. Quartile incorporated that feedback into the optimization strategy.

The result was not simply a listing designed to attract more traffic. It was a listing built to attract more relevant traffic while preserving the thoughtful product communication that matters to AnewVita.

Results & Impact

One month after the optimized listing went live, the clearest signal was not how many shoppers reached the page. It was what those shoppers did once they arrived.

• Total sales increased nearly 27%, showing that the optimized listing was contributing to meaningful business growth.

• Overall conversion rate improved 15%, even as sessions declined, indicating that the listing was attracting and converting a more qualified mix of shoppers.

• TACOS improved 25%, demonstrating stronger overall efficiency alongside sales growth.

• Organic sales increased 32%, providing additional evidence that the benefits extended beyond paid advertising.

• Advertising Cost of Sales (ACOS) improved 22%, while ad sales increased 23%, showing stronger paid performance alongside organic gains.

AnewVita did not need traffic for traffic’s sake. It needed the right shoppers finding the right products. By sharpening the connection between shopper intent and listing content, the brand turned stronger relevance into better conversion, greater sales, and improved efficiency.

The lesson was clear: on Amazon, visibility creates opportunity, but relevance is what turns that opportunity into growth.

Ongoing Value & Future State

For AnewVita, this optimization created more than a one-time lift. It established a data-informed framework for improving the rest of its catalog.

The brand can continue applying the same discipline as it evaluates other listings: understand how shoppers search, prioritize terms based on relevance and performance, and translate those insights into product pages that remain true to AnewVita’s standards.

With Quartile supporting that process, AnewVita can continue strengthening discoverability while maintaining the clarity and care that differentiate the brand in a complex supplement category.

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