How a Premium Culinary Brand Drove 52% Sales Growth with Quartile

This premium food and beverage brand specializes in high-grade saffron threads and operates primarily on Amazon. The business competes on quality, authenticity, and potency, serving home chefs and gourmet cooks rather than mass-market spice buyers. While the catalog is small, demand is strong, and performance depends on maintaining consistent visibility across branded search, category terms, and competitive product detail pages.

The Challenge

The brand did not have a demand problem. It had an execution problem.

Performance on Amazon depended on maintaining visibility across a concentrated set of high-impact placements—branded keywords, category searches, and competitive product detail pages. However, inventory availability fluctuated throughout the year. To avoid stockouts, advertising budgets were frequently reduced or pulled back across the account.

These pullbacks protected inventory in the short term, but they introduced longer-term risk. Reduced spend weakened presence on core keywords, disrupted ranking momentum, and increased vulnerability to competitor conquesting. Each sharp pullback forced the brand to rebuild visibility it had already earned.

Efficiency appeared strong on the surface, but growth was inconsistent and constrained by reactive decision-making rather than true performance limits. The brand needed a way to scale while protecting inventory—without repeatedly sacrificing momentum.

Why Quartile

The brand chose Quartile to bring structure and discipline to Amazon Ads execution.

Rather than managing campaigns independently or reacting manually to inventory changes, Quartile could operate the account as a connected system. Bids, budgets, and campaign priorities were adjusted automatically and continuously, allowing the brand to respond to inventory conditions without fully exiting auctions or losing visibility.

Quartile’s value was not uncovering what worked. It was enabling the brand to execute consistently on what already worked, even under real operational constraints.

The Solution

Quartile rebuilt the brand’s Amazon Ads execution around a system designed to balance growth, efficiency, and inventory risk.

First, campaign architecture was clarified by function. Branded search, ASIN targeting, and high-intent category campaigns were structured separately, allowing bids and budgets to be controlled based on purpose—defending demand, capturing incremental traffic, or competing within the category. Sponsored Products served as the primary conversion driver, while Sponsored Display reinforced visibility across relevant and competitive product detail pages.

Second, Quartile aligned investment directly with inventory conditions. When stock levels supported growth, bids and budgets were automatically increased across branded and category campaigns to strengthen ranking velocity and capture demand. When inventory tightened, spend was automatically reduced deliberately—without fully exiting auctions. This preserved keyword rank, learning history, and Buy Box competitiveness while moderating sales velocity.

Throughout the account, bids were recalibrated continuously based on performance signals. High-intent keywords and placements were prioritized when marginal returns supported scale, while lower-impact areas were constrained to protect efficiency. This ensured spend followed opportunity, not fear.

As performance stabilized and the product earned Amazon Bestseller status, Quartile layered in defensive strategies. Branded terms and product detail pages were protected through Sponsored Products and Sponsored Display, reducing competitor conquesting and reinforcing ownership of core demand.

Together, these changes transformed their Amazon advertising from a reactive safeguard into a controlled growth system.

Results & Impact

With a disciplined, inventory-aware execution model in place, the brand delivered its strongest performance to date.

• Total sales grew 52%

• Ad-attributed sales increased 45%

• Organic sales grew 61%, confirming stronger ranking stability

• TACoS decreased by 16%, improving efficiency even as investment scaled

• Amazon Bestseller status was achieved, accelerating organic demand

Paid media reinforced organic momentum rather than replacing it. By maintaining visibility through inventory fluctuations, the brand strengthened its position and reduced the long-term cost of growth.

Ongoing Value & Future State

Quartile continues to manage the account using the same inventory-aware, system-level approach. Budgets and bids adjust dynamically as conditions change, allowing the brand to scale responsibly without sacrificing efficiency or control.

The brand is no longer forced to choose between caution and momentum. It can do both.