Amazon Accelerate 2025 showcased major updates to how brands can use Amazon Marketing Cloud (AMC) to measure, optimize, and activate campaigns. With expanded access, audience integrations, and AI-powered insights, AMC is becoming the core of every high-performing Amazon strategy. Join Quartile’s experts as we break down the biggest takeaways from Accelerate—and show how to turn them into practical wins this Q4. We’ll share how brands are using Quartile’s AMC-powered audience strategies to drive higher conversions, stronger new-to-brand performance, and smarter budget allocation heading into Black Friday and Cyber Monday.

You’ll walk away understanding:

✅ How AMC audiences can supercharge Sponsored Products and Sponsored Brand campaigns.
✅ Ways to use Quartile’s Pro Suite to build audience-driven bidding strategies that balance acquisition, retention, and cross-sell.
✅ The impact of Q4 audience segmentation—what types of shoppers to prioritize, defend, and re-engage.
✅ Real campaign results showing lower ACOS and higher conversion rates using AMC audiences.

Q4 is the most competitive season of the year—and this year’s Amazon Accelerate updates to AMC give brands a powerful new edge. In this webinar, you’ll learn how to:
‍
-Translate AMC’s new capabilities into actionable campaign strategies for BFCM.
-Use AMC insights to build high-intent, new-to-brand audiences that increase customer acquisition.
-Defend your existing shoppers with loyalty and retention audiences that minimize churn.
-Benchmark your performance against Quartile’s aggregated data from over 5,000 brands and $25B in annual managed sales.

We’ll share real examples from Quartile’s customer base, showing how leading brands are using AMC audiences to optimize budgets, improve return on ad spend, and win more customers this holiday season.