Amazon’s ad ecosystem has shifted. New audience layers, shifting ad placements, and fiercer competition. Traditional campaign structures aren’t built for this new reality, and they’re costing you. Join ecommerce advertising veteran Alexander Swade as he breaks down why Single Keyword Campaigns are essential to gaining control, scale, and efficiency in Sponsored Products.

Whether you're an Amazon veteran or refining your ad setup, you’ll leave this session with a clear strategy to:

✅ Understand the key differences between campaign structure models (pros & cons)
✅ Leverage single keyword campaigns to take advantage of Amazon’s evolving ad placement algorithm
✅ Gain better control over search terms and keyword performance
✅ Combine Amazon Marketing Cloud audiences with Amazon’s prebuilt segments for hyper-targeted campaigns
✅Discover how Quartile builds high-performance campaign structures quickly and reliably - at scale

While most advertisers cling to outdated campaign structures, the smartest ones are moving on. It’s your turn. Join retail media advertising expert Alexander Swade as he pulls back the curtain on how top advertisers leverage single keyword campaigns. 

With exclusive strategies, a live walkthrough of the Quartile platform, and an open and interactive Q&A – you’ll discover how to drive results with Sponsored Product campaigns using real data, real tools, and real strategies from the experts at Quartile.

Alexander Swade is a seasoned ecommerce and performance marketing expert with over a decade of experience in driving Amazon growth strategies.

Until early 2024, he served as Senior Director of Marketing & Amazon Ads at Thrasio, one of the world’s largest Amazon-native CPG companies.

Today, Alexander is involved in multiple ventures, ranging from stealth-mode software development for Amazon sellers to strategic consulting. He is also a Strategic Product Advisor at , one of the most advanced Amazon analytics platforms tailored for CPG brands. In addition, he partners with Quartile, the world’s leading retail media platform, to help advertisers scale through data-driven optimization.

Previously, he led performance marketing at SellerX and Peak Ace, establishing himself as one of the most data-driven minds in the Amazon ecosystem. He also runs the YouTube channel Amazon Ads Raw, where he shares candid insights into Amazon advertising.

Outside of his professional ventures, Alexander is passionate about new technologies, investing, and being a devoted father of three.