How Relievance Broke Into the Competitive Supplements Category on Amazon

Relievance is a US-based fiber supplement brand founded by Dr. Robert A. Ganz, MD, a nationally recognized gastroenterologist with more than 30 years of clinical experience. The brand launched on Amazon with a proprietary formula combining eight distinct fiber blends designed to reduce digestive discomfort while minimizing common side effects such as gas and bloating.

Positioned as a premium, physician-developed solution, Relievance entered the Vitamins & Supplements category with no prior marketplace history, no keyword ranking, and no organic traction.

The Challenge

Relievance entered Amazon in one of the most competitive categories on the platform. As a newly launched product, it had no keyword ranking momentum, limited review history, and zero organic visibility.

At onboarding, advertising performance reflected typical early-stage volatility. Sponsored Products campaigns were operating with extremely high ACOS, and overall TACoS was unsustainably elevated—indicating that paid investment was significantly outpacing revenue contribution.

But the core issue was not simply efficiency.

Amazon’s algorithm rewards velocity. Without early sales volume, consistent conversion signals, and keyword relevance, organic ranking does not materialize. Reducing bids to lower ACOS would have suppressed visibility and delayed growth.

Relievance needed a disciplined launch framework—one that would build momentum first, then transition toward efficiency once ranking stabilized.

Why Quartile

Launching successfully on Amazon requires sequencing, not reaction.

Relievance needed a partner that understood how to balance early investment with long-term sustainability. Quartile’s new-product launch framework is built specifically for competitive category entry. It prioritizes signal-building, consolidates performance data quickly, and transitions accounts toward efficiency only after foundational traction is established.

This structure prevents two common launch failures:

• Optimizing for ACOS too early and killing visibility

• Allowing high inefficiency to persist without control

Quartile provided the discipline required to move from launch instability to scalable growth.

The Solution

Quartile implemented a phased launch strategy designed to accelerate ranking while creating a path to sustainable economics.

Phase 1: Build Algorithmic Signals

Pricing and ad investment were calibrated to accelerate discovery. Sponsored Products campaigns were structured to maximize coverage across high-intent non-branded search terms.

Instead of reacting to early high ACOS, the focus was on generating meaningful performance signals—impressions, clicks, and conversions—to help Amazon’s algorithm understand product relevance.

During this stage, Quartile’s automation prioritized traction over immediate efficiency.

Phase 2: Consolidate Performance

As conversion data accumulated, Quartile refined campaign structure. High-performing keywords were isolated for tighter control, while underperforming terms were deprioritized.  

All campaigns were automatically optimized in real-time via Quartile’s platform. Budgets were shifted toward placements and times delivering measurable results. This improved efficiency without sacrificing visibility.

Phase 3: Stabilize Economics

With stronger keyword positioning and improving conversion rates, the account transitioned into efficiency optimization mode. The goal shifted to stabilizing TACoS while preserving sales velocity and ranking gains.

This phased model ensured the brand did not sacrifice long-term positioning for short-term optics.

Results & Impact

Within a month of launch, performance materially shifted while maintaining overall sales volume.

• ACOS improved by 45%

• TACoS improved by 52%, reflecting stronger organic contribution

• 71% of ad-attributed sales came from non-branded search, demonstrating true category discovery

• Sales volume remained stable during efficiency improvements, indicating healthier unit economics

• The product earned a 100+ badge, strengthening platform credibility and accelerating organic visibility

These outcomes confirm that this was not simply an efficiency correction. It was a successful Amazon market entry.

Relievance moved from high launch volatility to disciplined, data-driven performance while building real category penetration.

Hear It From The Client

“Quartile is up front and clear about what they are doing for us. They do not try to get you to spend as much as possible on advertising, which some companies could try to do. We have used Quartile for only one month and we are seeing good results. Definitely recommend.”
— Timothy, Trustpilot Review (January 2026)

Ongoing Value & Future State

With launch stabilization complete, Relievance is positioned to scale sustainably. As keyword ranking deepens and repeat purchase behavior develops—particularly critical in fiber and Subscribe & Save–driven categories—the account can continue expanding margins while protecting visibility.

Quartile continues refining keyword coverage, monitoring performance signals, and guiding structured growth as the brand scales.

This launch created a foundation—not just a short-term efficiency win.