Working with Instacart Ads: Health-Ade + Quartile

Quartile is excited to announce that we are a launch partner with the new Instacart Ads API Partner program. Now, brands can leverage Quartile's ecommerce-focused ad platform to optimizes Instacart Ads campaigns for sales and overall return on investment with cutting-edge machine learning technology. 

Quartile is now a certified partner for Instacart Ads leveraging the Instacart Ads API. The Quartile 360 Platform offers the power of machine learning and artificial intelligence that brings additional functionality, efficiency and optimization for brand advertisers. At a high level, Quartile's platform connects to the Instacart Ads API to automatically optimize campaigns based on real-time sales and engagement data.

Quartile has formed partnerships with industry-leading ecommerce advertising providers to expand the campaign reach and sales opportunities for our clients. The inclusion of Instacart Ads API solution marks a new milestone, enabling our clients to reach Instacart's 9.6 million active users spending $35 billion dollars annually. (Source: BusinessOfApps)

The new Instacart Ads API Solution

Instacart offers a full suite of advertising products that animate the entire customer journey — from search through purchase. Their flagship offering, Featured Product, allows advertisers to secure premium digital shelf space and show products to consumers as they browse, discover, and search within Instacart. Other offerings include Category Heroes, Coupons, Emails and Delivery Promotions.

While some brands elect to manage their advertising initiatives through the Instacart Ads Manager directly, others choose to work with an API Partner, such as Quartile, to automatically optimize campaigns to improve sales and increase their return on advertising spend.

Why work with Quartile?

Quartile brings specialized expertise and industry know-how, leveraging lessons learned from developing and executing successful advertising strategies across the world's leading marketplaces.

Quartile offers a Software-as-a-Service (SaaS) solution for campaign management combined with robust managed services that includes the technology, expertise, and resources to set up, manage, and optimize ad campaigns and maximize sales.

We enable brands to automate their campaigns and leverage our client service experts to hit the ground running and improve their ecommerce revenue. According to a survey of Quartile clients, 64% saw an improved return on ad spend within three months. (Source: TechValidate) Even for organizations with significant experience in ecommerce media, Quartile can play a valuable role — often resources are stretched thin with omni-channel marketing efforts and can benefit from the resource boost of partnering with a dedicated partner.

Outside of the initial campaign creation, Quartile can help with the day-to-day work of optimizing campaigns via our dedicated support services.

Additional benefits from partnering with Quartile

  1. Reduce workload: Quartile's machine learning and artificial intelligence platform takes the brunt of the hands-on work required to get the most out of ad campaigns on the Instacart marketplace while dedicated client success managers ensure clients get the most out of the software.
  2. Unlock additional optimizations: There are actions brands can take through the self-service tools Instacart provides to optimize their ad campaigns — adding keyword overrides, adjusting bids, updating UPC coverage, increasing budgets — that are not practical to perform for clients with hundreds or thousands of products and campaigns. Quartile's software solutions can monitor ad performance, run calculations, and make countless adjustments every minute of every day at the granularity necessary to ensure increased sales and better return on advertising spend.
  3. Provide additional reporting and data visualizations: With a narrowed lens focused on their clients’ key performance indicators, Quartile can hone in on data visualizations their clients find useful and build them out with the data returned by Instacart Ads APIs.
  4. Enable holistic views and approaches: By using technology that leverages data streams from multiple ecommerce sites and marketplaces, Quartile is uniquely positioned to paint the bigger picture of a brand’s ecommerce advertising efforts without the need for cobbling together the data from disparate solutions and accounts.

Contact us for more details on our integration and how we can help optimize your Instacart advertising initiatives.

Learn more about Instacart Ads API at the Instacart Ads blog.


Sylvio Lindenberg
Sylvio Lindenberg

Co-Founder and CMO at Quartile I Amazon Advertising Optimization