Quartile launches unique dayparting bid optimization across all campaigns based on near real-time updates on key ad campaign metrics
We are excited to announce the launch of hourly bidding optimization. For the first time, businesses using Quartile for their Amazon advertising campaigns can now take advantage of near real-time consumer purchase signals. Quartile’s algorithm automatically recalculates, adjusts, and optimizes campaign bids based on intra-day aggregated performance fluctuations.
This unique feature uses Amazon Marketing Stream, recently released from an invitation-only closed beta program.
“Amazon Marketing Stream adds a new layer of granular information for precise targeting and optimization. Having this information in near real-time is a game-changer for brands and sellers on Amazon,” said Daniel Knijnik, CEO of Quartile.