People use ChatGPT to explore ideas, compare options, and make decisions. Advertising in ChatGPT gives brands an opportunity to reach people during those moments through relevant, clearly labeled ads. Ads remain separate from responses and do not influence ChatGPT’s answers.

But what does that opportunity mean for your brand—and what should you prepare before getting started?

Join Quartile and the ChatGPT Ads team for a practical introduction to this emerging advertising channel. In one hour, we’ll explore how it works, what advertisers should know, and how to evaluate its place in your broader media strategy.

The ChatGPT Ads team will cover the platform, advertiser best practices, and the principles of user trust, privacy, and transparency behind the experience. Quartile will connect that foundation to your business: assessing the opportunity, preparing your catalog, planning measurement, and considering activation timing.

Leave with a clearer understanding of the channel and the questions to ask as you plan holiday investment and next year’s budget.

• Understand how ChatGPT Ads works. Hear directly from the team about the advertising experience and how brands can reach people as they explore, evaluate, and decide.
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‍• Know what to prepare. Learn the considerations around catalog readiness, campaign planning, and activation.
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‍• Build a measurement plan. Understand what to consider when evaluating performance and the channel’s contribution to your broader advertising goals.
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‍• Make a more informed investment decision. Explore how to assess the opportunity for your brand, with guidance from Quartile on timing and media planning.