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Quartile’s New Year, New You 2024 white paper uncovers how brands can capitalize on seasonal shifts in consumer behavior, particularly in the health and wellness sector. With AI-driven insights, data-backed strategies, and a multi-channel approach, brands can engage high-intent shoppers and drive conversions. Case studies, like KOS Naturals’ 36% sales increase, showcase how early campaign activation, audience segmentation, and educational advertising create lasting impact.