How Zen Ginseng Grew Orders 86% with Quartile Listing Optimization

Zen Ginseng has built its business around premium American ginseng sourced directly from Wisconsin farms. Its broad product line gives customers multiple ways to enjoy authentic American ginseng, including whole roots, slices, powder, capsules, and tea bags.

Prized for centuries in traditional herbal practice, American ginseng has long been given to elders as an expression of care and respect. Brewed as a tea, ginseng has become part of the daily routine in many households beyond its traditional following.

That focus on quality extends across the brand. Zen Ginseng’s products are vegan, non-GMO, gluten-free, and sugar-free, with no artificial additives. The brand has created a strong foundation around authenticity, versatility, and quality.

The Challenge

Zen Ginseng already had a product customers wanted. The opportunity was making sure its Amazon listing communicated that value just as effectively.

When Zen Ginseng began working with Quartile’s SEO and Listing Optimization team, the goal was clear: grow overall sales. Rather than making broad changes across the catalog, the team chose to start where an improvement could matter most—the brand’s historical best seller.

The analysis uncovered an important opportunity. High-priority, high-converting search terms were not fully represented on the product detail page. At the same time, the existing copy had room to tell a clearer story about the qualities that distinguished Zen Ginseng: its natural formula, trusted quality, Wisconsin sourcing, and USA-made craftsmanship.

For a brand with a strong product and established demand, better visibility was only part of the answer. Zen Ginseng needed a listing that could help the right shoppers find the product and then give them stronger reasons to choose it.

Why Quartile

Zen Ginseng needed more than a conventional copy refresh. It needed a listing strategy grounded in how customers were actually searching and buying on Amazon.

Quartile brought paid advertising and organic search insights together to identify high-volume, high-converting keywords that deserved greater visibility across the listing. That allowed the team to make optimization decisions based on demonstrated shopper behavior rather than simply adding more search terms.

The partnership also gave Zen Ginseng a way to balance search performance with brand storytelling. The objective was not to turn the listing into a collection of keywords. It was to make every element work harder—helping Amazon understand the product while helping customers understand why Zen Ginseng deserved their consideration.

The Solution

Quartile and Zen Ginseng started with the brand’s historical best seller. By concentrating first on a proven product, the team could apply its SEO strategy where Zen Ginseng already had strong customer demand.

Quartile analyzed both pay-per-click advertising and organic search performance to identify valuable search terms that were missing from the listing. Those insights informed a coordinated update across the product title, Amazon’s newer item highlights field, bullet points, and backend generic keywords.

But keyword coverage was only half of the strategy.

Quartile rebuilt the bullet points to create a more natural progression for shoppers. Instead of treating each bullet as an isolated feature, the content anticipated customer questions and reinforced the qualities that make Zen Ginseng distinctive. The result connected search relevance with a clearer story around trust, natural ingredients, quality, and USA-made craftsmanship.

That combination was deliberate: improve the signals that help shoppers discover the product without sacrificing the clear, credible product story that helps them make a purchase decision.

Results & Impact

With the optimized listing in place, Zen Ginseng saw more shoppers reach the product page—and more of them convert. Comparing June and July 2026 with the same period in 2025:

• Total sessions increased 73%, significantly expanding traffic to the optimized product.

• Total orders increased 86%, outpacing session growth and showing that greater visibility translated into purchases.

• Overall conversion rate improved 8%, demonstrating that the listing became more effective at converting the traffic it attracted.

• Organic orders increased 33%, providing additional validation that growth extended beyond advertising-driven purchases.

• Organic sales increased 17%, strengthening the broader sales contribution of unpaid Amazon traffic.

The most important result was not simply more traffic. Orders grew faster than sessions while conversion also improved. For Zen Ginseng, that meant the optimized listing was doing both jobs it was designed to do: helping more shoppers discover a proven product and helping more of those shoppers choose it.

Ongoing Value & Future State

The first optimization gave Zen Ginseng a repeatable framework for improving its Amazon presence: start with proven products, use real search and advertising performance to identify opportunities, and build listings that balance discoverability with a strong customer story.