Well-designed, engaging content keeps potential customers on your listings page, exponentially increasing your chances of conversion. It all starts with understanding your conversions, researching your most profitable keywords and writing content around them to gain a better organic ranking.
Basic optimization includes title optimization, adding and improving your bullet points, and revising your product description. Conversion rates can grow anywhere from 3% to 10% once these optimizations are in place.
For sellers enrolled in the Brand Registry Program, Amazon allows the use of images and richer formatting, such as paragraphs and subheadings, within the description. Enhanced Brand Content (EBC) is a next-generation listing optimization option that allows your brand to deliver engaging, compelling copy written in a logical, chronological order that captures your customers’ attention and keeps visitors on your page longer.
We can improve your overall brand engagement and traffic by as much as eight times. Most importantly, EBC can increase conversions by as much as 55%, making your products more profitable as well as lowering the ACoS of your Sponsored Products Campaigns.